Chapter 13 : Corporate Governance in the 21st Century

In chapter 13 , we learned about corporate governance. Corporate governance is defined as way owner choose to direct and control their company . Coca Cola is committed to good corporate governance and  help keep the long -term interest of its share owners. Good corporate  governance allows for efficient management accountability and helps build public trust in the company . The board of directors are elected by the share owners and they serve as decision makers.

Chapter 12 : Considering New Ventures and Corporate Renewal

Chapter 12 discussed how corporations look into new ventures and expand . Coca Cola created a team in 2007 ,called VEB specially for venturing and emerging brands . The goal of the team is to identify and build the company's next generation of billion-dollar brands in North America .The team invests in brands they believe will help satisfy unmet customer needs . Some of Coca Cola's new brands include NOS energy drinks,FUZE,Honest Tea,ZICO cocunut water ,Core Power protein drinks ,and illy issimo coffee beverages.

Chapter 11: Organizational Structure, Systems, and Processes

Chapter 11 goes into detail about the organizational structure of a corporation. The organizational structure is the way a corporations sets up management and responsibilities.Coca Cola has a separate international division structure because its international employees operate separately and are isolated from the head office . Coca cola is present in over 200 countries so they have to divided in such a way. The company has various divisions in all continents around the world with presidents that control each continental divisions  .Each continental division has vice presidents that control sub-divisions  based on regions or countries .  Coca cola has 5 continental divisions:

1. Eurasia & Africa Group

2. Europe Group

3. Latin America Group

4. North America Group

5. Pacific Group 

Chapter 10: Mergers and Acquisitions

Chapter 10 talks about mergers and acquisitions, and how they benefit a corporations . When two companies merge,it means they join together as one company. When an acquisition takes place it means that ownership has been transferred completely. In recent news ,Coca Cola acquired the company , ZICO pure coconut water  . In the light of the society becoming more health conscious  ,Coca Cola figured it would be a great strategic idea to acquire this company .It helps build their brand portfolio and cater to a certain market . In addition ,Coca Cola will gain leading position in one of the fastest growing beverage categories in the world. The coconut water category has seen impressive sales growth and distributions is at all time highs . This acquisition will indeed be profitable for Coke and is a prime example of how acquisitions/mergers can help benefit a corporation . 

Chapter 9: Understanding Alliances and Cooperative Strategies

Chapter 9 discussed how corporations use alliances to help benefit from each other and create an advantage. Coca Cola utilizes a variety of strategic alliances all across the board.Creating these alliances helps enhance effectiveness. Coca Cola prefers to partner up with corporations that already have a good reputations and can benefit them to the fullest. These are some of the benefits that Coca Cola achieves with various alliance types: 

Partnerships with Bottlers and Distributors

• Lowers the costs of entering markets.
• Reduces the need for capital.
• Streamlines the company’s portfolio or operational activities.

Acquisition of Brands and Products
• Fills gaps in Coca-Cola’s brand portfolio.
• Reduces competition in the beverage industry.
• Prevents competitors (i.e. Pepsi Co.) from gaining the same market space.
• Grows total company revenue.

The strategy that Coke employs in forming alliances or acquiring other companies generally works well. While Coca-Cola generally partners with bottlers, they sometimes acquire other brands and products . 

Chapter 6 : Crafting Business Strategy for Dynamic Contexts

Being dynamic is crucial to a corporation's ability to thrive and grow.In order for ,Coca Cola to be more dynamic and specialized they have decided to classify their markets and develop targeted efforts for each consumer segment or distribution channel. The specific channels are small retailers such as restaurants ,bars ,supermarkets,and third party distributors .These purchases will help them evaluate purchasing patterns and consumer preferences.

Chapter 8 - Looking at International Strategies

Having a global presence is very important in today's economy . Coca Cola is a leading company in the international market and have implemented great international strategies . They provide a universal product that is known in every corner of the world . Coca Cola is now working to achieve global and local strategies to make sure all of their consumers enjoy every single can or bottle of coke and more importantly build valuable connections. Like I stated before ,Coca Cola is present in over 200 countries which enables us to know that they have achieved significant success when it come to using international strategies.