Chapter 8 - Looking at International Strategies

Having a global presence is very important in today's economy . Coca Cola is a leading company in the international market and have implemented great international strategies . They provide a universal product that is known in every corner of the world . Coca Cola is now working to achieve global and local strategies to make sure all of their consumers enjoy every single can or bottle of coke and more importantly build valuable connections. Like I stated before ,Coca Cola is present in over 200 countries which enables us to know that they have achieved significant success when it come to using international strategies.