Ch. 2: Vision and Mission

Chapter 2 discusses the purpose of a company's vision and mission statements. The mission of Coca Cola extends far beyond just manufacturing beverages .They strive to make an impact on the global community and satisfy all their loyal consumers. A company's vision and mission help with decisions and actions as a road map to success.

The Coca‑Cola Company Mission

Our mission is:

• To refresh the world - in mind, body and spirit
• To inspire moments of optimism - through our brands and actions
• To create value and make a difference everywhere we engage

The Coca‑Cola Company Vision
To achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver:

Profit: Maximising return to shareholders, while being mindful of our overall responsibilities

People: Being a great place to work, where people are inspired to be the best they can be

Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy people's desires and needs

Partners: Nurturing a winning network of partners and building mutual loyalty

Planet: Being a responsible global citizen that makes a difference

Productivity: Be a highly effective, lean and fast-moving organisation