Ch.3 :Examining the Internal Environment: Resources, Capabilities, and Activities

Chapter 3 discusses examining the internal environment of a corporation and all the factors that are involved. Coca Cola is a leader in the beverage industry and they hold a very sustainable competitive advantage.Coca Cola has a distribution network in over 200 countries and with 3,500 different types of beverages produced. In order to serve that many markets efficiently ,they have close to 300 distributions centers which helps minimize shipping time to decrease costs and help increase revenue.They have enough resources and capabilities to service all of their consumers around the world and have built a very successful brand .  Chapter 3 also went into detail about a company's SWOT analysis . SWOT is the strengths,weaknesses,opportunities,and threats that an organization has.