Chapter 1 : Introducing Strategic Management

The first chapter of our book begins by introducing the concept of strategic management.It is defined as the process by which a firm manages the formulation and implementation of a strategy . Implementing a good and efficient strategy is what helps a corporation thrive .Strategic management helps provide a framework that everyone in the organization can build from . Coca Cola strategically placed itself in the world's soft drink market and holds a great percentage of the market share. They are now working to expand their existing growth strategy and accelerate innovation .