Chapter 7: Developing Corporate Strategy

The main focus point in Chapter 7 was on the concept of diversification . It's what helps a company stand out above the rest and be known for their products . Diversification also refers to the way a company can do business in more than one field . In the text ,there were all types of ways describing how companies can be diversified.Coca Cola has been able to expand at quick rates due to their ability to diversify all across the board. They have mastered geographic diversification ,by being present in more than 200 countries . Coca Cola has been able to keep up with consumer trends and concerns. Their products have been portrayed to be unhealthy in the past ,so in order to change this negative view Coca Cola started to add  healthier alternatives. By expanding their product line ,they were able to capture a new target market.